Long-tail keywords are those longer, more specific phrases that users type into search engines. While shorter, more general keywords like "shoes" may have intense competition, long-tail keywords like "women's athletic sneakers" tend to have much lower competition and can attract highly specific traffic to your website. By integrating long-tail key

I searched for a couple distinct kinds of keywords—e.g., "free keyword research tools," "chocolate cake," and "best white sneakers"—to begin to see the results for different search intent. “I might suggest likely with the longer tail version of that keyword so you have a better chance of ranking for that term,” Jo claims. “So, in place o